Bots are a common cause of web traffic problems, and there is no denying that they can be a real threat to your business. Preventing bots can help reduce the likelihood of a data breach, improve your customer experience, and help you avoid regulatory fines for poor security practices.
Bot management solutions help companies differentiate between good prevent bots and bad ones by detecting suspicious behavior, blocking malicious bots before they can impact user experience, or interfere with vital systems. These solutions can also help protect your organization from cyber-attacks, allowing you to spend more time on strategic initiatives and less on addressing emergencies caused by a bot attack.
Why It’s Important to Prevent Bots on Your Website: Protecting Your Site from Cyber Threats and Fraud
Using a virtual waiting room, you can screen visitors before they can enter the purchase path to prevent bots from stealing their information and making fraudulent purchases. Similar to a security checkpoint at an airport, this technique allows you to run visitor identification checks that can block bad bots before they have a chance to hit your site.
With automated QA/monitoring, you can save time and resources by automatically resolving issues that may arise on your website. Moreover, you can get an accurate read on how your website is performing at any given time to avoid outages and ensure that your customers are getting the best possible experience.
These types of bots can collect and aggregate newsworthy content to send to your website visitors or newsletter subscribers. They can also be used by spammers to harvest email addresses and deploy malicious emails to their intended audience.