Campground Marketing is one of the most enduring American pastimes, but it’s no longer enough to simply have a well-crafted website and outdoor signs. As campgrounds face increased competition from new and emerging campsites, they need to employ an array of digital marketing strategies — some tried-and-true, others more innovative — to stay ahead of the pack and continue attracting campers to their properties.
The first step in a successful campground marketing plan is to understand your audience. The unique characteristics of your campground are the heart of your marketing strategy, and they are often tied to a specific geographic location, like a lake or grove of pine trees, or to your specialty, such as fishing, hiking, or being family-friendly.
Once you understand your target market segments, you can craft a clear and compelling message that showcases what sets you apart from other campgrounds. This will become your campground’s unique selling proposition (USP), and it should be incorporated into all marketing materials and communications.
Creating and maintaining a blog on your website is a great way to keep campers up-to-date on what’s happening at the campground. You can also share tips and advice, feature guest authors, or talk about the history of your local area. You can even use your blog to promote special events and seasonal activities at the campground, such as bonfires or pumpkin carving contests. This is a great way to increase engagement and drive leads to your website.